A PPC management agency manages paid search and paid social for a fee, and the business hiring one should separate three things the proposals blur: the management fee, the media spend, and the result the fee is judged on. The fee is compared on hours; the spend is the business's money in the business's accounts; the result is defined in the brief in the business's words. The U.S. Bureau of Labor Statistics, cited below, puts the median pay for market research analysts and marketing specialists at $78,760 in May 2025 (a US reference for the hire side), and the worksheet on this site compares the fee with a paid-media hire on the hours the accounts need.
The fee, converted to hours
A percentage of spend, a flat fee or a hybrid all reduce to a monthly fee for the hours of management, creative and reporting. The brief asks for the hours and the worksheet prices each proposal per hour, which is the only basis on which two agencies and a hire can be compared.
The spend, in your accounts
Ad accounts owned by the business, agency as manager, conversion tracking in the business's analytics. An agency that runs spend through its own accounts owns your history; the scorecard marks it down and the retainer record states who owns what.
The result, in your definition
Cost per lead, per qualified lead, per sale or return on ad spend, with the attribution window named. The brief fixes it and Retainvia Pro records the monthly delivery against it, so the renewal is a reading of the record rather than a negotiation.
Questions people ask about ppc management agency
What does a PPC management agency charge?
A fee for the hours the accounts need, quoted as a flat figure or a percentage of spend; the worksheet on this site compares it per hour with a hire.
What should the brief to a PPC management agency contain?
The hours of work a month, the channels, the goal in your own definition, the reporting you will read, the exit terms, and the sector context. One brief to every agency on the shortlist, so the proposals line up on one scorecard.
How is Retainvia priced?
$49 a month for the business, with no per-user fee; the free in-house versus agency worksheet needs no account.