Built for the business hiring an agency, onlyThe owner or marketing lead choosing, briefing and paying, and nobody else

Hire or retain. Brief the shortlist. Score the work.

The in-house versus agency worksheet sized from your own business: the loaded monthly cost of a marketing hire against the retainer you were quoted, the first-year cost of each, the cost per hour of the work you actually need, and whether one hire even covers the hours. Every answer becomes the brief, the shortlist and the retainer record you will hold the agency to.

Retainvia Pro is $49 per month for your whole business, billed monthly.

In house marketing vs agency worksheet

In-house hire, loaded cost per month
9,704
Agency, cost per month with the setup fee spread over a year
6,250
In-house hire, first-year cost
116,450

Compare an in-house marketing hire with an agency retainer: monthly and first-year cost, cost per hour of the work you need, and whether one hire covers the hours.

Open the In house marketing vs agency worksheet
  • 1free tools on this site
  • 200US searches a month
  • The business hiring, only

The answer is yours. Keeping it is Retainvia Pro.

The answers are free forever. Pro turns them into your record of the hire: the brief the agencies pitch against, the shortlist with a scorecard per agency, the retainer with what was agreed and what was delivered each month, reminders to the person who owes a review, and a clean export when the board or the finance director asks what the agency has cost and done.

  • Review and renewal reminders emailed under your business name
  • Connect your own Stripe account and get paid online
  • Connect your QuickBooks Online or Xero

$49 per month, whole business

Retainvia Pro is $49 per month for your whole business, billed monthly. Billed monthly. Cancel any time from your account page. Price and renewal terms are shown before checkout.

One product, three jobs

Compare the routes. Brief the shortlist. Hold the retainer.

The comparison before the decision

The in-house versus agency worksheet puts the loaded cost of a marketing hire beside the retainer you were quoted, on a monthly, first-year and per-hour basis, from your own figures rather than an agency's pitch deck.

The cost per hour of the work you need

Monthly and first-year cost of each route, the cost per hour of the hours you actually need, and whether one hire covers those hours at all. Computed on the page, from your numbers, beside the published pay figures.

A record behind every agency

The brief the agencies pitch against, a scorecard per agency on the shortlist, and the retainer with what was agreed and delivered each month. Nothing on it is sold to an agency. Everything exports.

Start Retainvia ProGet Retainvia Pro, $49 a month