A PPC management agency London businesses shortlist quotes in one of three ways, a flat fee, a percentage of spend or a mix, and the business hiring one should convert whichever it is into the same thing: a fee for the hours of account management, creative and reporting the accounts need. The media spend is the business's money and sits in the business's own ad accounts whoever manages them. The U.S. Bureau of Labor Statistics, cited below, puts the median pay for market research analysts and marketing specialists at $78,760 in May 2025 (a US figure, offered as the hire-side reference), and the worksheet on this site compares the fee with a paid-media hire on the hours your accounts actually need.
Convert the quote into a fee for hours
Ten percent of a twenty-thousand-a-month spend is two thousand for the hours the agency puts in; a flat fee is the same question asked directly. The brief asks for the hours per month and the proposals are compared per hour on the worksheet, which is the only way a London agency and a hire line up.
Keep the accounts and the data in the business's name
Ad accounts, conversion tracking and analytics owned by the business with the agency as a manager. A London agency insisting on its own manager account as the owner is building an exit cost into the retainer; the scorecard marks it and the retainer record states the ownership.
Define the result the fee is judged on
Cost per lead, cost per sale or return on ad spend, in your definition with your attribution window, in the brief, so the monthly report answers the question the business is asking. Retainvia Pro holds the definition and records the delivery against it.
Questions people ask about ppc management agency london
Should a London business pay a PPC agency a percentage of spend?
A percentage rewards spending; a fee for hours plus a result-based element rewards the result. The brief decides which you buy.
What should the brief to a PPC management agency contain?
The hours of work a month, the channels, the goal in your own definition, the reporting you will read, the exit terms, and the sector context. One brief to every agency on the shortlist, so the proposals line up on one scorecard.
What does the scorecard measure?
Whatever the brief named as the result, monthly or quarterly, with media spend as a separate line so the agency's retainer and the platform's bill are never confused.