Digital marketing packages examples are what a business studies before its first agency meeting, and they are worth reading as retainers rather than as menus: a package is a fixed set of hours and deliverables sold at a fixed monthly price, and the question is what the business gets for the hours it is paying for. This page shows how to read a package from the buying side, what the tiers usually hide, and how managed service provider pricing, the same retainer shape sold by IT providers, offers a useful comparison for a business deciding what kind of retainer it wants. The free in-house versus agency worksheet on this site sizes the retainer against a hire; Retainvia Pro keeps the retainer record for $49 a month.
A package is a retainer with the hours hidden
Bronze, silver and gold packages bundle deliverables, four posts and two blogs and one report, and the hours behind them are not stated. Ask for them. A package priced at a monthly figure with twelve hours of work inside it is a retainer at a known hourly rate, and once the business knows the rate it can compare packages across agencies and against a hire. The U.S. Bureau of Labor Statistics handbook cited below puts the median pay of a market research analyst or marketing specialist at $78,760 a year, the in-house figure the free worksheet on this site compares with the package.
What the tiers usually hide
Media spend, which sits outside the package and should always be a separate line; setup fees, which some packages carry and some waive for a longer term; and the reporting, which is often the deliverable that costs the agency least and the business notices most. Read the package for the three and ask for each to be stated. A package that will not separate media from management is one to walk away from.
Managed service provider pricing as a comparison
IT providers sell the same retainer shape, a monthly fee per user or per device for a defined set of services, and managed service provider pricing is usually published more plainly than marketing packages are, which makes it a useful model for what a business should ask a marketing agency to state: what is included, what is billed separately, and what the response time is. Retainvia Pro keeps the package as a retainer record, what was agreed and what was delivered each month, with the brief and the scorecard, for $49 a month.
Questions people ask about digital marketing packages examples
Are digital marketing packages a good way to buy?
They are fine once the hours behind them are stated and media spend is separate; read every package as a retainer at an hourly rate.
What should a package always separate?
Media spend, setup fees and reporting, each as its own line.
Why compare with managed service provider pricing?
Because IT retainers state what is included and what is extra more plainly, and a marketing package should be held to the same standard.
Does Retainvia track what the package delivered?
Yes; the retainer record holds what was agreed and what was delivered each month against the brief.